Why Negative Blogs do well

I read this article the other day in the WSJ. It takes about week after print for it to become available on the web for free.

 

Career Journal Article

 

Who hasn't run into this situation at work, or any other group setting where you need to work together to get things done?

 

There is a paragraph in the article about a study that was performed on how people perceive negative and positive reviews and what people implicitly think about the reviewer. I think this applies very well to today's blog'o'sphere.